EA released an update to Origin.

They did some back end stuff such as making the in game overlay work better and Origin uses slightly less memory. However the big improvement is custom game art. Yeah Steam and everything else could do it forever, though I think Origin currently is easier to do. At long last I can make those

Origin: Get ANY released game 50% off!

Buy EA Play PRO 12 Months Origin Account

Origin Access Premier will launch next week

Origin is officially dead It's getting out of beta and being rebranded as the EA app : r/savedyouaclick

EA Play - Wikipedia

Doomsday. : r/thesims

The Sims 4: Update, repair, add DLC's < The Sims free downloads for windows

EA Is Replacing Its Origin Launcher After Over A Decade

Anthem Now Available Through Origin and EA Access

EA Releases Yet More Origin Games onto Steam, EA Access in Summer 2020 - Niche Gamer