Why global brands are flooding European football leagues

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends.

What happened to football in 2020 – and what is next?, Football News

The 'Big Five' European Leagues Have Generated €17.2 Billion In 2022 - Forbes India

Global Brands, Leading European Publishers and Retail Partners Turn to European Unified ID to Maintain Relevant Advertising

World Cup Brings Two Million Visitors and an Epic Culture Clash to Qatar - WSJ

How the Story of Soccer Became the Story of Everything – Mother Jones

Floods, fires and why football can play a big role in tackling climate change - The Athletic

3 charts that show the economics of European football

Italy's disasters suggest the climate crisis is at the gates of Europe, Italy

UEFA president Ceferin: (Saudi) transfer strategy is a mistake for Saudi football. They should invest that money in academies, bring coaches and develop their own players Buying players at the end of

Apple TV+ Set Soccer Docuseries 'Super League: The War for Football